STRENGHTS

EXPERIENCES

Victor, passionate about digital. I quickly oriented myself in this sector being interested in entrepreneurship and understanding the marketing levers to sell on the internet. That's why, after graduating from a Master II at the European Business School Paris, I specialized in Digital Business. Later, I decided to start creating an e-commerce website in the fashion industry with the creation of JEWINGER, which sells mainly gothic jewelry. This experience allowed me to build a brand with a luxury identity from A-Z, building communication through channels such as Facebook Ads, Google Ads, Newsletter, Instagram, influence campaigns with the management of an inventory of more than 300 products.

Following this experience, I created a digital agency called Redsign in order to help local businesses to go digital and significantly increase their sales (hairdressers, grocery stores, bakeries, therapist) and worked on10 projects.

I launched in January 2020 with an associate the clitoral stimulator brand Nuits Pourpres. The COVID-19 pandemic combined with the potential of sex-tech gave us the desire to test this market with the sale of white label products. It was also a way to experiment new marketing typologies in a market where there are many constraints (banning facebook ads, retargeting on Google Ads...) with notably home sales, EHPAD or the implementation of campaigns via influencers or sexologists.

Since September 2020, I have been accompanying clients as a freelancer on themes such as the management of their Facebook Ads, Google Ads, Snapchat Ads campaigns, on website redesign in order to maximize conversion, but also on the optimization of the sales funnel by analyzing the customer journey on the website.