Victor Micoulet

Based in Paris I am passionated about digital business. That's why I attended Digital Business courses during my Master II at EBS Paris (European Business School).

After finishing business school, I decided to start creating an e-commerce website in the fashion industry with the creation of JEWINGER, which sells gothic jewelry internationally. This experience allowed me to build a brand with a luxury identity from A-Z, building communication through channels such as Facebook Ads, Google Ads, Newsletter, Instagram, influence campaigns with the management of an inventory of more than 300 products.

Following this experience, I created a digital agency called Redsign designing, developing and marketing e-commerce sites to significantly increase conversion rate optimization. I was also accompanying clients on themes such as Facebook Ads, Google Ads, Snapchat Ads campaigns management, website redesign in order to maximize conversion, but also on the optimization of the sales funnel by analyzing the customer journey on the website.

Since 2021, I am continuing my journey around jewelry and precious metals. I am the e-commerce manager of one of the biggest actor in buying and selling gold in France. I am redesigning the e-commerce store, developing international supplier partnerships, logistic optimization, improving the user experience and interface and of the visual identity. Finally, I design and implement an e-commerce sales strategy.